July 19, 2024 A consumer-centric marketing framework, explained in real work terms – Part 5: Consumers decide business potential A consumer-centric marketing framework
July 16, 2024 Impact of inflation and greater opportunities to go out on the ranking of top-selling items in the first half of 2024 Ranking Items
June 25, 2024 Reexamining “travel” post-covidPart 3: Understanding the place of “food” and “accommodation” in travel from consumer association structures Mind Discovery Map Travel
June 21, 2024 A consumer-centric marketing framework, explained in real work terms – Part 4: Consumers insights act as the seeds of ideas for new product ideas A consumer-centric marketing framework
June 7, 2024 Obtaining ideas for new products from consumer reviews – Utilizing visual social media (X, Instagram) sns research-know-how
May 24, 2024 How far has consumers’ digital shift progressed? Consumers and media now Media Viewing smart phone TV
May 21, 2024 Inflation and guarding one’s purse strings – are people cutting back on energy consumption for the sake of the global environment, or their household budgets? consumer-research price-increase
May 20, 2024 Lifestyles and values likely to continue to spread in future interpreted from a cohort analysis of 400 measures x gender Predictingthefuture cohort youth
May 7, 2024 How Far has User Adoption Spread in the Booming Korean Cosmetics Market? cosmetics beauty
April 5, 2024 Trends interpreted from a cohort analysis of 400 measures on men and women’s lifestyles and values senior cohort youth shopping health