September 13, 2024 What are the bottlenecks to ethical consumption behavior and how can this be effectively resolved? Considerations regarding the spread of ethical consumption from a consumer segmentation perspective 2 sdgs
August 23, 2024 What target segment should be aimed at to promote ethical consumption? Considerations regarding the spread of ethical consumption from a consumer segmentation perspective 1 sdgs
July 19, 2024 A consumer-centric marketing framework, explained in real work terms – Part 5: Consumers decide business potential Copy A consumer-centric marketing framework
July 16, 2024 Impact of inflation and greater opportunities to go out on the ranking of top-selling items in the first half of 2024 Ranking Items
June 25, 2024 Reexamining “travel” post-covidPart 3: Understanding the place of “food” and “accommodation” in travel from consumer association structures Mind Discovery Map Travel
June 21, 2024 A consumer-centric marketing framework, explained in real work terms – Part 4: Consumers insights act as the seeds of ideas for new product ideas A consumer-centric marketing framework
June 7, 2024 Obtaining ideas for new products from consumer reviews – Utilizing visual social media (X, Instagram) sns research-know-how
May 24, 2024 How far has consumers’ digital shift progressed? Consumers and media now Media Viewing smart phone TV