generationz Articles

June 27, 2023

Thinking about “Japanese Sustainability”: What are the Environmentally and Socially Conscious Actions of People Living in Japan?
September 20, 2022

Real-Life Reporting on Gen Z and Gen Alpha for Understanding the Tech-Native Consumers of the Future ：Anatomy of Social Media Usage by Gen Z

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November 8, 2024

“Time performance” consciousness is not limited just to Gen Z: Two types of behavior and the drivers behind them
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
January 31, 2023

Married men’s housework engagement and outlooks – how do young and retired men differ in their perceptions of household chores?
February 16, 2024

The growing range of advertising effectiveness measurement methodologies:Characteristics and best ways to choose