A consumer-centric marketing framework Articles

July 19, 2024

A consumer-centric marketing framework, explained in real work terms – Part 5: Consumers decide business potential
June 21, 2024

A consumer-centric marketing framework, explained in real work terms – Part 4: Consumers insights act as the seeds of ideas for new product ideas

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February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
October 27, 2025

[Updated monthly] How Japanese People spend their MONEY
May 12, 2023

A New Relationship between Consumers and Brands Exhibited in Long-selling Brands of Fast-Moving Consumer Goods
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
May 9, 2023

How does cosmetics use differ depending on skin concerns and outlook on beauty? An examination of women’s cosmetics usage from a skin care pattern perspective