A consumer-centric marketing framework Articles

July 19, 2024

A consumer-centric marketing framework, explained in real work terms – Part 5: Consumers decide business potential
June 21, 2024

A consumer-centric marketing framework, explained in real work terms – Part 4: Consumers insights act as the seeds of ideas for new product ideas

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How to use data

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May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
May 24, 2024

How far has consumers’ digital shift progressed? Consumers and media now
November 8, 2024

“Time performance” consciousness is not limited just to Gen Z: Two types of behavior and the drivers behind them
February 13, 2017

“Outdated” → Total redesign? ~ The Pitfall of a “Package Redesign” ~
February 13, 2017

Is a change in design out of the question? ~ The Pitfalls of Time Series Surveys ~