generationz Articles

June 27, 2023

Thinking about “Japanese Sustainability”: What are the Environmentally and Socially Conscious Actions of People Living in Japan?
September 20, 2022

Real-Life Reporting on Gen Z and Gen Alpha for Understanding the Tech-Native Consumers of the Future ：Anatomy of Social Media Usage by Gen Z

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May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
May 24, 2024

How far has consumers’ digital shift progressed? Consumers and media now
November 8, 2024

“Time performance” consciousness is not limited just to Gen Z: Two types of behavior and the drivers behind them
February 13, 2017

“Outdated” → Total redesign? ~ The Pitfall of a “Package Redesign” ~
February 13, 2017

Is a change in design out of the question? ~ The Pitfalls of Time Series Surveys ~