generationz Articles

June 27, 2023

Thinking about “Japanese Sustainability”: What are the Environmentally and Socially Conscious Actions of People Living in Japan?
September 20, 2022

Real-Life Reporting on Gen Z and Gen Alpha for Understanding the Tech-Native Consumers of the Future ：Anatomy of Social Media Usage by Gen Z

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February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
November 29, 2024

Consumers are going from acclimatizing to price increases to becoming apathetic to them: They are growing increasingly tired of tightening their purse strings ~ Consumer Snapshot Vol. 9
June 23, 2023

Approaches to Pricing, with Example Price Survey Questions and Analysis Methods
February 24, 2026

[Updated monthly] How Japanese People spend their MONEY
November 4, 2022

Working Fathers in Japan: Recent Trends in Housework and Childcare