generationz Articles

June 27, 2023

Thinking about “Japanese Sustainability”: What are the Environmentally and Socially Conscious Actions of People Living in Japan?
September 20, 2022

Real-Life Reporting on Gen Z and Gen Alpha for Understanding the Tech-Native Consumers of the Future ：Anatomy of Social Media Usage by Gen Z

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February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
October 27, 2025

[Updated monthly] How Japanese People spend their MONEY
May 12, 2023

A New Relationship between Consumers and Brands Exhibited in Long-selling Brands of Fast-Moving Consumer Goods
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
May 9, 2023

How does cosmetics use differ depending on skin concerns and outlook on beauty? An examination of women’s cosmetics usage from a skin care pattern perspective