generationz Articles

June 27, 2023

Thinking about “Japanese Sustainability”: What are the Environmentally and Socially Conscious Actions of People Living in Japan?
September 20, 2022

Real-Life Reporting on Gen Z and Gen Alpha for Understanding the Tech-Native Consumers of the Future ：Anatomy of Social Media Usage by Gen Z

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September 26, 2025

[Updated monthly] How Japanese People spend their MONEY
February 6, 2024

When do people buy Valentine’s chocolates? The mountain of demand seen in daily data
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
September 26, 2025

Understanding “Power Families”: A High-Income Segment Driving Market Trends