table Articles

October 31, 2023

Brown/Multigrain Rice Are Becoming More Prevalent Even Amid the General Shift Away from Rice: What Are the Background and Characteristics of “How Rice is Eaten”?
July 18, 2023

How Breakfast in the Reiwa Era Reveals Changing Consumer Attitudes toward Food

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February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
February 20, 2024

SDGs are taking hold here in Japan: What impact are they having on consumers’ choice of products and services?
February 9, 2017

Declining sales = A loss in users?? ~ The Pitfall of “Hypothesis vs. Facts” ~
February 24, 2026

[Updated monthly] How Japanese People spend their MONEY
September 26, 2025

Understanding “Power Families”: A High-Income Segment Driving Market Trends