How to use data Articles

February 13, 2017

Significant market potential? ~ The pitfall of the “Representativeness of Data” ~
February 9, 2017

Declining sales = A loss in users?? ~ The Pitfall of “Hypothesis vs. Facts” ~

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May 26, 2026

[Updated monthly] How Japanese People spend their MONEY
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
April 25, 2025

Inbound tourism is evolving into “consumption of things x consumption of experiences”: Uniquely Japanese experiences sought by foreign visitors to Japan
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
June 21, 2024

A consumer-centric marketing framework, explained in real work terms – Part 4: Consumers insights act as the seeds of ideas for new product ideas