March 7, 2017 “Concept P or Concept Q?”—Is that all that should be measured?~The Pitfalls of Package Testing~ PackagingEvaluation ResearchManga ResearchKnowhow
February 13, 2017 Is statistical significance really that significant?~The Pitfalls of Significance Testing~ ResearchManga ResearchKnowhow
February 13, 2017 Is customer feedback the be-all and end-all?~The Pitfalls of Qualitative Surveys~ ResearchManga ResearchKnowhow
February 13, 2017 Survey Results = The True Answer?~ The Pitfalls of Sampling Error ~ ResearchManga ResearchKnowhow
February 13, 2017 Can That Research Really Determine Go or No-Go?~ The Pitfalls of Concept Testing ~ ResearchManga ResearchKnowhow
February 13, 2017 Is a change in design out of the question? ~ The Pitfalls of Time Series Surveys ~ ResearchManga ResearchKnowhow
February 13, 2017 “Outdated” → Total redesign? ~ The Pitfall of a “Package Redesign” ~ ResearchManga ResearchKnowhow
February 13, 2017 Significant market potential? ~ The pitfall of the “Representativeness of Data” ~ ResearchManga ResearchKnowhow
February 9, 2017 Declining sales = A loss in users?? ~ The Pitfall of “Hypothesis vs. Facts” ~ ResearchManga ResearchKnowhow
April 25, 2025 Inbound tourism is evolving into “consumption of things x consumption of experiences”: Uniquely Japanese experiences sought by foreign visitors to Japan
February 16, 2024 The growing range of advertising effectiveness measurement methodologies:Characteristics and best ways to choose