Declining sales = A loss in users?? ~ The Pitfall of “Hypothesis vs. Facts” ~

The first step in solving marketing challenges is the formation of a hypothesis. Are you forming a hypothesis based on assumptions or guesswork?If you start off wrong, no amount of research will lead to a real solution.Let’s pin down what is key to staying on track and finding real solutions.

INATGE’s solutions

SCI (Nationwide Consumer Panel Survey)

The data represents day-to-day shopping information collected on an ongoing basis from 70,000 men and women aged 15-79 all over Japan.