Is customer feedback the be-all and end-all?～The Pitfalls of Qualitative Surveys～

Are you making marketing decisions based only on group interviews or questionnaires simply to save time and money? Both qualitative and quantitative surveys are essential components in addressing marketing issues.
Let’s pin down what’s key when it comes to qualitative surveys and how to use it differently from quantitative research.

INTAGE-related solutions

Focus Group Interviews and In-Depth Interviews
Our experienced researchers provide proposals backed by extensive data. A range of state-of-the-art equipment is also available to help you listen to real customer feedback and for observation purposes.