“Concept P or Concept Q?”—Is that all that should be measured?～The Pitfalls of Package Testing～

The new packaging concepts for the redesign are finally ready! But be sure to resist the urge to start out your survey with “Which concept is best?”
Let’s pin down what’s key when it comes to package testing to ensure your redesign outperforms the competition.

*CLT: Central Location Test. Also known as a hall test, it is a research method where respondents are gathered in a specific venue for the survey.

INTAGE related solutions

i-Shelf
Simulates store display shelves on a computer or smartphone screen, allowing you to see if the product is picked up or purchased.

Virtual Shelf Test
Advanced CG technology allows for fully customizable research stimuli, clarifying shopper behavior through simulated purchasing.

i-Mesh
Proprietary research technology developed by INTAGE that uses heat maps to clearly identify the strengths and areas for improvement in product packaging, ads, and more.