A consumer-centric marketing framework Articles Articles

November 15, 2024

Consumer-centric marketing framework, explained in real-world work terms – Part 9: Understanding businesses from the scenes in which consumers use their products

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How to use data

Consumer Index Data

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February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
February 9, 2017

Declining sales = A loss in users?? ~ The Pitfall of “Hypothesis vs. Facts” ~
May 16, 2025

Where Text-based Social Media is at: The connections with people X, Threads, and Bluesky are Creating
February 6, 2024

When do people buy Valentine’s chocolates? The mountain of demand seen in daily data
June 27, 2023

Thinking about “Japanese Sustainability”: What are the Environmentally and Socially Conscious Actions of People Living in Japan?