A consumer-centric marketing framework Articles Articles

November 15, 2024

Consumer-centric marketing framework, explained in real-world work terms – Part 9: Understanding businesses from the scenes in which consumers use their products

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May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
May 24, 2024

How far has consumers’ digital shift progressed? Consumers and media now
January 31, 2023

New Lifestyle Scenes: The Cosmetics Market for Men Has Thrived During the Pandemic
October 9, 2024

Young people’s “respect for diversity” and the new alcohol landscape