A consumer-centric marketing framework Articles Articles

November 15, 2024

Consumer-centric marketing framework, explained in real-world work terms – Part 9: Understanding businesses from the scenes in which consumers use their products

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February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
October 27, 2025

[Updated monthly] How Japanese People spend their MONEY
May 12, 2023

A New Relationship between Consumers and Brands Exhibited in Long-selling Brands of Fast-Moving Consumer Goods
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
May 9, 2023

How does cosmetics use differ depending on skin concerns and outlook on beauty? An examination of women’s cosmetics usage from a skin care pattern perspective