A consumer-centric marketing framework Articles Articles

November 15, 2024

Consumer-centric marketing framework, explained in real-world work terms – Part 9: Understanding businesses from the scenes in which consumers use their products

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Consumer Index Data

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May 26, 2026

[Updated monthly] How Japanese People spend their MONEY
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
April 25, 2025

Inbound tourism is evolving into “consumption of things x consumption of experiences”: Uniquely Japanese experiences sought by foreign visitors to Japan
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
March 4, 2025

SDGs have come of age: how different generations perceive the 17 SDG objectives