Consumerinsights Articles

March 18, 2025

Enjoying the process with “process performance consciousness” – What sorts of people place importance on this? In what sorts of categories?

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November 4, 2022

Working Fathers in Japan: Recent Trends in Housework and Childcare
April 25, 2025

Inbound tourism is evolving into “consumption of things x consumption of experiences”: Uniquely Japanese experiences sought by foreign visitors to Japan
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
September 26, 2025

Understanding “Power Families”: A High-Income Segment Driving Market Trends
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?