Consumerresearch Articles

November 29, 2024

Consumers are going from acclimatizing to price increases to becoming apathetic to them: They are growing increasingly tired of tightening their purse strings ~ Consumer Snapshot Vol. 9
November 8, 2024

“Time performance” consciousness is not limited just to Gen Z: Two types of behavior and the drivers behind them

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April 25, 2025

Inbound tourism is evolving into “consumption of things x consumption of experiences”: Uniquely Japanese experiences sought by foreign visitors to Japan
May 26, 2026

[Updated monthly] How Japanese People spend their MONEY
March 4, 2025

SDGs have come of age: how different generations perceive the 17 SDG objectives
February 16, 2024

The growing range of advertising effectiveness measurement methodologies:Characteristics and best ways to choose
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?