GenZ Articles

November 8, 2024

“Time performance” consciousness is not limited just to Gen Z: Two types of behavior and the drivers behind them
October 9, 2024

Young people’s “respect for diversity” and the new alcohol landscape

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May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
May 24, 2024

How far has consumers’ digital shift progressed? Consumers and media now
October 27, 2025

[Updated monthly] How Japanese People spend their MONEY
July 18, 2023

How Breakfast in the Reiwa Era Reveals Changing Consumer Attitudes toward Food