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Declining sales = A loss in users?? ~ The Pitfall of “Hypothesis vs. Facts” ~
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“Outdated” → Total redesign? ~ The Pitfall of a “Package Redesign” ~
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Significant market potential? ~ The pitfall of the “Representativeness of Data” ~
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Men’s Beauty in 2024: What’s Trending? Is Men’s Skincare Acceptable or Unacceptable?
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How does cosmetics use differ depending on skin concerns and outlook on beauty? An examination of women’s cosmetics usage from a skin care pattern perspective