senior Articles

April 5, 2024

Trends interpreted from a cohort analysis of 400 measures on men and women’s lifestyles and values
February 27, 2024

Digital media and seniors – our times illuminated by media logs
January 31, 2023

Married men’s housework engagement and outlooks – how do young and retired men differ in their perceptions of household chores?

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Trends

How to use data

Consumer Index Data

Access Ranking

May 26, 2026

[Updated monthly] How Japanese People spend their MONEY
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
April 25, 2025

Inbound tourism is evolving into “consumption of things x consumption of experiences”: Uniquely Japanese experiences sought by foreign visitors to Japan
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
June 21, 2024

A consumer-centric marketing framework, explained in real work terms – Part 4: Consumers insights act as the seeds of ideas for new product ideas