TV Articles

May 24, 2024

How far has consumers’ digital shift progressed? Consumers and media now
March 15, 2024

Increasing the success rate of CMs with TV data – How TV data can be utilized
January 23, 2024

The effective utilization of TV commercials in the age of CTV from a data analytics perspective

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February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
May 16, 2025

Where Text-based Social Media is at: The connections with people that X, Threads, and Bluesky are Creating
November 4, 2022

Working Fathers in Japan: Recent Trends in Housework and Childcare
March 25, 2026

[Updated monthly] How Japanese People spend their MONEY
November 8, 2024

“Time performance” consciousness is not limited just to Gen Z: Two types of behavior and the drivers behind them