research-know-how Articles
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Increasing the success rate of CMs with TV data – How TV data can be utilized
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Utilizing a Sustainability Perspective to Solve Business Problems
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Approaches to Pricing, with Example Price Survey Questions and Analysis Methods
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Corroborating Changes from Cohort Analysis of 156 Food + Beverage + Alcohol Categories
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A New Relationship between Consumers and Brands Exhibited in Long-selling Brands of Fast-Moving Consumer Goods
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Agilely Attending to Customers: Using Big Data to Bring Customers and Manufacturers Closer Together
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Making Benchmark Surveys More Useful for Business: Integrating Questionnaire Surveys and Consumer Panel Data
