Under the COVID-19 pandemic, there has been much discussion about how people are spending more time at home, leading to changes in how time is utilized in daily life. What specific changes are occurring? We introduce you the latest data from tabulated and analyzed usage logs of media exposed time and smartphone app.
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About the Data
[i-SSP® (INTAGE Single Source Panel ®)]
Based on INTAGE’s SCI (nationwide individual consumer panel survey), this data is newly collected from the same respondents regarding their website viewing and TV viewing from PCs, smartphones, and tablet devices. This data clarifies the relationship between consumer behavior and information exposure as well as ad efficacy through analysis of their usage trends and exposure rates to TVs, PCs, smartphones, and tablet devices along with the shopping data gathered from these very same respondents. In addition, a separate questionnaire survey can be conducted with respondents to probe and analyze them on their outlooks, values, and state of purchase of durable goods and services. * Single Source Panel® is the registered trademark of INTAGE Inc.
[Kitchen Diary®]
Data which continuously captures the dining table/cooking situation at 1,260 households of Keihin, Keihanshin, and Tokai metropolitan areas for each eating event (breakfast, lunch, and dinner). You can use it to analyze food trend, gather food product development tips, or as sales promotion proposal information for distributors.
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*Panel data include: SRI+, SCI, SLI, Kitchen Diary, Car-kit, MAT-kit, Media Gauge, i-SSP, etc.
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