In this article, we deliver the latest data reflecting the current situation of consumers. How is the way of consumers’ spending money changing amid changes in the environment surrounding consumption, such as rising prices and a weak yen? We will decipher these changes using the latest price trends, daily shopping behaviors, and consumption mindset data.
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About the Data
[SRI Hitotsubashi University Consumer Price Index]
This economic indicator is created as part of the “Distribution, Consumption, and Economic Indicator Development Project,” a joint project between the Institute of Economic Research at Hitotsubashi University, National Supermarket Association of Japan, and INTAGE Inc. By using data from INTAGE SRI+, price fluctuations and structural changes in consumer goods are visualized. The structural change in prices can be captured by breaking down into “Old/New product replacement effect: impact of new products,” “Price change effect: impact of price increases/decrease on existing products,” and “Substitution effect: impact of consumers switching the products they purchase among existing products”.
[SCI® (nationwide consumer panel survey)]
Daily shopping data gathered continuously from 53,600 male and female consumers aged 15 ~ 79 nationwide. It provides information on consumers purchase status including “who, when, where, what, how many, and the price they purchased it for” for barcoded products like food, beverages, daily sundries, cosmetics, pharmaceuticals, and cigarettes.
SCI Shopper Index data is the tabulation of daily shopping amounts and shopping frequency based on receipt information collected by SCI when consumer goods are purchased.
*SCI is statistically processed, and does not disclose any information that could identify individual survey monitor panelists.
[SRI+® (nationwide retail store panel survey)]
Retail sales data continuously gathering daily sales information from approximately 6000 stores nationwide in Japan including supermarkets, convenience stores, home centers, discount stores, drugstores, and specialty stores, boasting the No. 1 sample design numbers and chain coverage of retail panels domestically*1.
*SRI+ is statistically processed, with no information disclosed whatsoever that may identify the survey monitor stores.
*1 Some business channels
[Monthly Survey]
Research Area: Nationwide, Japan
Respondent Criteria : 15~79 y.o. men/women
Sample extraction method: Extracted from INTAGE monitor panelists and sent
questionnaire
Sample Size: n=3,000 (per survey)
Survey implementation Period: From July 2022, conducted during the first week of each month
Note: The degree of consuming and savings intentions compared to the same period of the previous year is asked on an 11-point scale from -5 to +5.
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