How to use data Articles
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How far has consumers’ digital shift progressed? Consumers and media now
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Increasing the success rate of CMs with TV data – How TV data can be utilized
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The growing range of advertising effectiveness measurement methodologies:Characteristics and best ways to choose
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Utilizing a Sustainability Perspective to Solve Business Problems
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Connecting consumer understanding to marketing ~ consumer panel data utilization
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“Successful and Unsuccessful Price Increases” Considered Based on Consumer Price Acceptability
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Approaches to Pricing, with Example Price Survey Questions and Analysis Methods
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Sleep Market in the Spotlight: Exploring Opportunities with “Bird’s Eye” and “Bug’s Eye” Views of the Market
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Agilely Attending to Customers: Using Big Data to Bring Customers and Manufacturers Closer Together
