Trends Articles

November 4, 2022

Working Fathers in Japan: Recent Trends in Housework and Childcare
October 18, 2022

Ongoing consumer good price hikes and how consumers are guarding their household purse strings 2022
September 20, 2022

Real-Life Reporting on Gen Z and Gen Alpha for Understanding the Tech-Native Consumers of the Future ：Anatomy of Social Media Usage by Gen Z

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September 8, 2023

Understanding trends in the expanding protein market from a consumer needs perspective
February 9, 2023

What New Trends Can Be Seen in Japanese People’s “Prioritization” of SDGs in 2023?
April 7, 2023

Food + Beverage + Liquor Market to Shrink by Almost 10% by 2030
July 18, 2023

How Breakfast in the Reiwa Era Reveals Changing Consumer Attitudes toward Food
June 23, 2023

Approaches to Pricing, with Example Price Survey Questions and Analysis Methods