Trends Articles
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New Lifestyle Scenes: The Cosmetics Market for Men Has Thrived During the Pandemic
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Married men’s housework engagement and outlooks – how do young and retired men differ in their perceptions of household chores?
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Signs of the Pandemic Times? Ranking of the Best-Selling Items in 2022
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Working Fathers in Japan: Recent Trends in Housework and Childcare
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Ongoing consumer good price hikes and how consumers are guarding their household purse strings 2022
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Real-Life Reporting on Gen Z and Gen Alpha for Understanding the Tech-Native Consumers of the Future ：Anatomy of Social Media Usage by Gen Z
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“Outdated” → Total redesign? ~ The Pitfall of a “Package Redesign” ~
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Significant market potential? ~ The pitfall of the “Representativeness of Data” ~
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Declining sales = A loss in users?? ~ The Pitfall of “Hypothesis vs. Facts” ~
