senior Articles

April 5, 2024

Trends interpreted from a cohort analysis of 400 measures on men and women’s lifestyles and values
February 27, 2024

Digital media and seniors – our times illuminated by media logs
January 31, 2023

Married men’s housework engagement and outlooks – how do young and retired men differ in their perceptions of household chores?

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Trends

How to use data

Consumer Index Data

Access Ranking

September 26, 2025

[Updated monthly] How Japanese People spend their MONEY
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
September 26, 2025

Understanding “Power Families”: A High-Income Segment Driving Market Trends
November 8, 2024

“Time performance” consciousness is not limited just to Gen Z: Two types of behavior and the drivers behind them
January 31, 2023

Married men’s housework engagement and outlooks – how do young and retired men differ in their perceptions of household chores?