senior Articles

April 5, 2024

Trends interpreted from a cohort analysis of 400 measures on men and women’s lifestyles and values
February 27, 2024

Digital media and seniors – our times illuminated by media logs
January 31, 2023

Married men’s housework engagement and outlooks – how do young and retired men differ in their perceptions of household chores?

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Trends

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February 6, 2024

When do people buy Valentine’s chocolates? The mountain of demand seen in daily data
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
October 27, 2025

[Updated monthly] How Japanese People spend their MONEY
September 20, 2022

Real-Life Reporting on Gen Z and Gen Alpha for Understanding the Tech-Native Consumers of the Future ：Anatomy of Social Media Usage by Gen Z