senior Articles

April 5, 2024

Trends interpreted from a cohort analysis of 400 measures on men and women’s lifestyles and values
February 27, 2024

Digital media and seniors – our times illuminated by media logs
January 31, 2023

Married men’s housework engagement and outlooks – how do young and retired men differ in their perceptions of household chores?

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May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
September 20, 2022

Real-Life Reporting on Gen Z and Gen Alpha for Understanding the Tech-Native Consumers of the Future ：Anatomy of Social Media Usage by Gen Z
November 4, 2022

Working Fathers in Japan: Recent Trends in Housework and Childcare
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
January 31, 2023

New Lifestyle Scenes: The Cosmetics Market for Men Has Thrived During the Pandemic