Trends Articles
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Defining the well-being in life sought by consumers
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Where Text-based Social Media is at: The connections with people X, Threads, and Bluesky are Creating
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Inbound tourism is evolving into “consumption of things x consumption of experiences”: Uniquely Japanese experiences sought by foreign visitors to Japan
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Enjoying the process with “process performance consciousness” – What sorts of people place importance on this? In what sorts of categories?
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SDGs have come of age: how different generations perceive the 17 SDG objectives
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Men’s Beauty in 2024: What’s Trending? Is Men’s Skincare Acceptable or Unacceptable?
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Rethinking Human Connections Through the Spread of Social Gifting as a Means of Expressing Gratitude
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How do people deal with the rush to increase prices? An analysis of purchasing behavior based on consumer shopping value types
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What impact will the cocoa shock have on Valentine’s Day in 2025?
