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Consumers are going from acclimatizing to price increases to becoming apathetic to them: They are growing increasingly tired of tightening their purse strings ~ Consumer Snapshot Vol. 9
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Consumer-centric marketing framework, explained in real-world work terms – Part 9: Understanding businesses from the scenes in which consumers use their products
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“Time performance” consciousness is not limited just to Gen Z: Two types of behavior and the drivers behind them
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Young people’s “respect for diversity” and the new alcohol landscape
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What are the bottlenecks to ethical consumption behavior and how can this be effectively resolved? Considerations regarding the spread of ethical consumption from a consumer segmentation perspective 2
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Identifying the current state and values of the wealthy
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What target segment should be aimed at to promote ethical consumption? Considerations regarding the spread of ethical consumption from a consumer segmentation perspective 1
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A consumer-centric marketing framework, explained in real work terms – Part 5: Consumers decide business potential
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Impact of inflation and greater opportunities to go out on the ranking of top-selling items in the first half of 2024